The Revenue Accelerator:
A package of essential tools, techniques and training focused on accelerating B2B revenue growth
- Reinforcing mechanisms for customer-centric leadership
- Based on the four cornerstones of revenue growth
- Crystalizes blue-chip theory with real life best practice
- Simple, easy to execute and jargon free
Hosted & Created by
Alan Crowther
Who is IT for?
What You’ll get
- A suite of tailored, downloadable tools, road-tested by B2B organizations, agnostic of existing methodologies and platforms
- Live training designed to ensure easy deployment and quick results
- Live follow up mentoring
- Each module is delivered in 3 x 2 hour live online workshops
Four Modules
understanding and implementing strategies for maximizing revenue growth.
Module 1:
Optimizing the Organization
PURPOSE: Creating a ‘fit for purpose’, growth-orientated operating model, optimizing customer-facing time.
OUTCOMES: Efficient and Effective Teams; Improved Return on People Costs; Improved Employee Engagement.
TOOLS AND TEMPLATES INCLUDED
- Teams’s Skill & Will Tool
- Team Skills Assessment Tool
- Team’s Return on Investment Calculator
- Operating Model Tool
- Time Maximiser
- Performance Management Plan
Module 2:
Retaining and Growing Customers
PURPOSE: Keeping profitable customers for life, minimising controllable attrition and growing profits through upselling/cross-selling.
OUTCOMES: Reduced Attrition; Increased Customer Loyalty and satisfaction; Cross Sell and Up Sell Revenues.
TOOLS AND TEMPLATES INCLUDED
- White Space Analyzer
- Segmentation Tool
- Customer Attrition Risk Tool
- Customer Management Plan
- Campaign Plan
- Playbook (and Playbook Planner)*
- Account Development Plan
- Customer Engagement Plan
Module 3:
Winning New Customers
PURPOSE: Identifying attractive suspects and accelerating conversion of new customers.
OUTCOMES: Improved Conversion Rates; Reduced Sales Cycles; High Quality, Long Term Customers.
TOOLS AND TEMPLATES INCLUDED
- New Business Sales Calculator
- Landscape Segmentation Model
- Prospect Criteria Tool
- Customer Pains & Gains Planner
- Rainmaker Planner
- Playbook (and Playbook Planner)*
- Executive Prospect Qualification Tool
Module 4 :
Leadership and Control
PURPOSE: Embedding customer-centric leadership with transparency and control over the business.
OUTCOMES: Reduced Business Risk; Increased Business Transparency and Control; Revenue Growth.
TOOLS AND TEMPLATES INCLUDED
- Transformational Leadership Tool
- Customer Engagement Plan*
- Coaching for Success Win/Loss Review Tool
- Governance Structure & Cadence Template
- Win Room Toolkit
- Forecasting Tool
Meet Your Trainer
ALAN CROWTHER
The force behind this tool is Alan Crowther. He has designed all the content and toolkits off the back of his success in business transformation with a proven track record in commercial performance. With extensive experience in commercial transformation and customer-centricity, Alan brings a wealth of knowledge from his time at Worldpay, Shell International, Cable & Wireless, and BT Global Services.
Words from our satisfied clients
next steps
If you’re interested in participating in one or all of the Revenue Accelerator
Modules, please get in touch and we’ll find a cohort date that works for you.
Buy The Complete Revenue Accelerator for £9000
Session per module with Alan Crowther.
