CRO Challenge Number One
In this article series, I’m addressing the top challenges faced by Chief Revenue Officers (CROs) and providing solutions to overcome them.
Challenge Number One: Balancing Long-Term Strategy with Short-Term Revenue Goals
Leaders often face the dilemma of balancing the need for a sustainable growth strategy with the immediate pressure to drive revenue within a short timeframe, typically 90 days.
To tackle this challenge effectively, establishing a comprehensive 90-day plan is crucial. This plan will:
- Lay a structured foundation for growth
- Demonstrate ambition to both internal and external stakeholders
- Cut through the noise, offering clarity, and emphasizing execution.
Here’s an example of the 90-day plan, which I’ve successfully implemented myself and coached CROs to execute:
Watch a video walkthrough of the plan:
If you’re interested in receiving a copy of this effective plan template, feel free to reach out and get in touch.
The top 10 CRO Challenges we’ll be exploring in this series:
