CRO Challenge #3: Doing More with Less
Maximizing Resources for Ambitious Growth
“I’m being asked to do more with less” resonates with many leaders facing ambitious growth targets amidst budget constraints. Enhancing resources and skills becomes paramount to success
Magnificent 7 Ideas to Drive Growth
- Segmentation Strategy: Ruthlessly apply “growth-orientated” segmentation to the customer base to ensure focus on priority customer groups.
- Identifying Sweet Spots: Understand the sweet spots for new business to optimize skills and resources.
- Optimizing Channels: Engineer the operating model to maximize inside sales, hybrid, and digital channels.
- Streamlining Operations: Formalize what we can STOP doing to ensure teams are not distracted from their primary duties.
- Strategic Task Allocation: Redistribute tasks to resources that are better equipped and more skilled to manage e.g. customer queries from Sales to Service teams.
- Collaboration with Partners: Leverage the wider ecosystem of partners and suppliers for customer intelligence, leads and introductions.
- Outsourcing Consideration: Consider what tasks might be more effective if outsourced to specialist providers e.g. lead generation.
By embracing these strategies, leaders can navigate the challenge of achieving growth targets with limited resources, driving success through strategic resource allocation and skill enhancement.