FOUNDER - ALAN CROWTHER
Alan is famous for his commercial transformation skills and experience, gained from a number of senior executive positions in blue chip companies and seven years of success coaching and consulting in private equity businesses.
ABOUT
ALAN CROWTHER
Alan began advising private equity companies, Bain Capital and Advent International, as an Operations Advisor in 2017, following his work at one of their most successful portfolio companies, Worldpay, where he was SVP of Corporate Business for 5 years. As a member of the UK Board, Alan had responsibility for the full P&L of the business including Sales, Account Management, Partnerships, Technical Support, Operations and Customer Service.
Specifically, Alan has wide skills and experience in commercial transformation, gained in a variety of private and public companies. His work in FinTech company, WorldPay helped to build “the world’s largest start-up” from an RBS divestment into a strong, independent company, that later successfully IPO’d. He won acclaim for turning around the Corporate business from EBITDA decline to sustained double digit growth.
CUSTOMER CENTRICITY
His ‘customer-centricity’ experience is also gained from several senior positions within global blue chip companies in a variety of sectors, including Shell International, Cable & Wireless, and BT Global Services. Alan is also currently an advisor to a global consulting firm, Alix Partners.
The focus of Alan’s commercial expertise revolves around driving top-line growth through the following themes:
- Defining the Customers’ Landscape (segmentation)
- Optimizing & Engaging Existing Customers
- Winning New Customers
- Proposition Delivery
- Organizational Design
- Process & Tools
- Commercial Leadership
- Monitoring & Measuring
Alan has been advising medium and large enterprises across a wide variety of B2B industries including the following sectors:
- Business & Financial Services
- Outsourcing
- Energy & Natural Resources
- Technology
- Telecoms, and
- Logistics
Prior to starting his professional career, Alan was a professional badminton player – a member of the England squad, ranked 4 in Great Britain. Alan continues to leverage his sporting disciplines in parallel with his business knowledge to achieve a strong ‘performance’ orientation.
After completing full-time education, Alan continued to enjoy studying and gained his Marketing MBA from the Cranfield School of Management, diplomas in Industry Vision from Cambridge University, and Business Innovation from Imperial College, London.
