Live Webinar: Thursday, 17th July at 4pm BST
The 90 Day Plan for CROs: The Catalyst for Accelerating Revenue Growth
Get Control. Build Credibility. Deliver Results.
The first 90 days in any CRO role are critical. Whether you’re newly appointed or facing pressure to transform performance, this is the moment to make your mark, or risk falling into firefighting mode.
In this live webinar, I’ll walk you through a proven 90-day plan that’s helped CROs around the world gain control, align their teams, and drive revenue momentum fast.
This isn’t theory. It’s a focused, practical playbook, designed for real-world conditions.
SAVE YOUR SEAT TODAY
It’s free. Space is limited.
WHAT YOU’LL LEARN
A structured 90-day framework to reset or accelerate performance
How to establish trust with your CEO, board, and frontline teams
The must-have dashboards, rhythms and conversations that drive results
WHY IT MATTERS
Too many CROs try to do too much too soon — or worse, get stuck in reactive mode.
This webinar is your reset button: a chance to cut through the noise, get focused, and apply a proven approach to building revenue traction and executive trust in your first 90 days.
WHAT PEOPLE ARE SAYING
ABOUT
ALAN CROWTHER
Alan Crowther is a commercial transformation specialist, highly respected in the B2B industry, with a track record of turning revenue challenges into growth opportunities.
Alan has been an international CRO coach and mentor for the past 10 years.
Additionally, since 2017, Alan has advised private equity companies, Bain Capital and Advent International, as well as numerous global firms across finance, tech, telecoms, business services, logistics, and energy—helping them align teams, boost retention, and grow faster.
As SVP at Worldpay, he helped drive the business from RBS divestment to IPO, leading Sales, Partnerships, Marketing and Customer Success to double-digit EBITDA growth.
He’s held senior roles at Shell, BT, and Cable & Wireless, and currently advises Alix Partners. A former pro athlete and MBA graduate from Cranfield, Alan brings performance-driven thinking to every engagement.
STEPS TO JOIN
Step 1:
Sign Up for Free
Secure your spot in under 60 seconds with just a few details.
Step 2:
Join Live on July 17th
Bring your team (or just yourself), your questions, and your current challenges.
Step 3:
Walk Away with a Plan
Get practical advice and free tools to make an immediate impact
CASE STUDY
Stemming the Revenue Leak in Logistics
A fast-growing B2B European logistics company faced a 15% revenue churn rate due to unmanaged customer attrition. With no formal processes in place and a complex organisation model, the root causes were unclear, and profits were under pressure.
OPTILIUM’S APPROACH:
- Diagnosed churn with a clear, objective framework used across international and newly acquired businesses
- Introduced an early warning system to proactively flag at-risk accounts
- Launched a “Customers for Life” programme to build loyalty from onboarding onwards
THE RESULTS:
- Attrition reduced from 15% to 8% in 12 months
- EBITDA uplift of 20% by retaining high-value customers
- Customer satisfaction and retention now tracked at board level, with all departments accountable
This project proves that when revenue teams align around customer retention, the profit impact can be fast and lasting. Start aligning your team today. Register now for this free webinar.
FREQUENTLY ASKED QUESTIONS
What if I can’t attend live?
You’ll receive the full replay within 24 hours.
Is this just for CROs?
No. Heads of Sales, Marketing, Product, and Founders will also benefit hugely.
Do I need to prep anything?
No prep required – just show up ready to take notes and take action.
Is there a cost?
Nope. This webinar is completely free.