CRO Challenge Number 8: I don’t feel we’re embracing digital transformation opportunities
In this blog’s series, I’m zooming in on the top 10 most common issues that CROs have fed back to me on my travels this year. What’s interesting (and maybe surprising) is the consistency of these challenges, regardless of the industry and the size of the businesses I’ve engaged with. I’d love to hear your feedback on whether these resonate with you, or what else is causing you to reach for a bottle of the hard stuff.
Each week, I’ll offer you my “Magnificent 7” ideas for how you might deal with one particular issue. These ideas are always practical, simple, and based on my personal experience…as well as from ideas provided through my CRO community. This week, I’ll address issue number 8, which considers the mind-blowing topic of how to leverage the digital and automation opportunities available to us.
Every week of each month, I’m providing a free downloadable template or tool that I’ve designed to help accelerate revenue growth. This month’s tool is the ‘90 Day Plan for CROs’ – a very popular framework (with specific examples) for lighting a fire under your business. It’s proved to be hugely popular with both seasoned CROs wanting to kickstart their top line and new CROs fresher into their role wanting to get quick control and gain credibility in their role.
CRO Challenge #8 – I don’t feel we’re embracing digital transformation opportunities
‘We lack a roadmap to harness the benefits of digital channels, AI and collaboration tools.’
Here are my ‘Magnificent 7’ ideas to help address this challenge…
- Recruit a passionate owner for a digital transformation project (e.g. within your RevOps team) and create a cross-functional team to assess the automation opportunities.
- Map out your CRO landscape for digital and AI opportunities across customer-facing areas and internal operations.
- For external facing areas, brainstorm potential tasks and processes ripe for automation in areas of the front office (sales, CX, Marketing, and Service) and products (i.e. the value proposition).
- For internal operations, consider potential opportunities within core operations and back office functions such as Admin, Commercial, and Support teams.
- Segment your AI ideas in terms of either ‘everyday’ (e.g. automated onboarding) or ‘game-changing’ (e.g. account expansion) initiatives.
- Clean your data (e.g. CRM) and understand the integration complexities with existing systems and processes by engaging relevant stakeholders.
- Sanity check that you will never, ever compromise authenticity with inappropriate use of AI with customer engagement!
In summary, the challenge of embracing digital transformation opportunities starts by creating a roadmap to leverage digital channels, AI, and collaboration tools effectively. Do not adopt technology merely for the sake of it. Instead, evaluate your current processes. If integrating a technological solution can enhance these processes, then explore viable options. However, if your existing processes are operating efficiently without the need for technological intervention, consider maintaining the status quo as it may already be optimal for your operations. By adopting a mindful and purpose-driven approach to technology implementation, organizations can maximize the benefits of digital transformation while ensuring alignment with their unique operational requirements.
CRO Tool of the month – The 90-day plan.
Click the image below to download for free:
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Contact me on: alan.crowther@optilium.co.uk