This module concentrates on the organization’s strategies for identifying potential customers and fast-tracking their conversion. Recognizing that new customer acquisition is a vital aspect of business expansion, it evaluates the organization’s methodology for pinpointing its target market and sweet spot. The module assesses the clarity of the organization’s defined target market, the realism of its new business goals and targets, and the effectiveness of its lead generation process.
- Cohort Based Course
- Live – online 2 hour sessions
- One session per week for 3 weeks
The module is broken down into 3 key areas with tools and templates for each.Â
1. Understanding the OpportunityÂ
Tools – New Business Sales Calculator, Landscape Segmentation Model & Prospect Criteria Tool
2. Planning to SellÂ
Tools – Customer Pains & Gains Planner, Rainmaker Planner & Playbook (and Playbook Planner)
3. Qualifying the Pipeline
Tools – Executive Prospect Qualification Tool
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