Retaining and Growing Customers
This module emphasizes the importance of customer engagement and satisfaction for long-term profitability. It assesses the organization’s capability to maintain robust client relationships, minimize attrition, and leverage upselling or cross-selling opportunities. The evaluation process involves understanding how well the company delivers value to its customers and identifies potential avenues for revenue expansion.
- Cohort Based Course
- Live – online 2 hour sessions
- One session per week for 3 weeks
The module is broken down into 3 key areas with tools and templates for each.Â
1. Understanding my customers
Tools – White Space Analyzer, Segmentation Tool, Customer Attrition Risk Tool
2. Focusing my Skills & ResourcesÂ
Tools – Customer Management Plan
3. Making it Happen
Tools – Campaign Plan, Playbook (and Playbook Planner), Account Development Plan & Customer Engagement Plan
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