Are you ready to accelerate revenue growth?
Take the CRO Revenue Growth Scorecard
- Are you striving for sustainable B2B top-line revenue growth?
- Are you concerned about customer attrition & lack of a clear customer strategy?
- Are you struggling to identify key priorities & focus on doing the basics brilliantly?
You’re not alone. These commercial growth challenges are common. Optilium’s CRO Revenue Growth Scorecard is here to diagnose them.
Answer 40 questions to receive a with a personalized report and the option to have a free debrief session with CRO Mentor Alan Crowther.
Identify and Prioritize for Maximum Revenue Growth
Our Revenue Growth Scorecard, specifically designed for B2B commercial leaders, will help you identify and prioritize the areas that will make the most significant difference in revenue growth. It is not just a tool; it is the starting point for your next steps as a commercial leader.
Scientifically Assessed Critical Success Factors
Optilium’s Revenue Growth Scorecard, analyses your organization against four critical success factors:
Optimizing the Organization
Creating a 'fit for purpose', growth-orientated operating model, optimising customer facing time
This part of the analysis is critical as it helps organizations determine whether their current structure and capacity are sufficient to reach their goals. The questions in this section are geared towards understanding the team’s capabilities and effectiveness, assessing the skills and expertise of the people within the organization, evaluating the resources available, determining whether the current operating mode is suitable for the organization and identifying any gaps in the strategy.
Winning New Customers
Identifying attractive suspects and accelerating conversion of new customers
The Winning New Customers section of the scorecard focuses on evaluating an organization's ability to attract new customers. This section recognizes that acquiring new customers is crucial for business growth, and it evaluates the organization's approach to identifying its target market and sweet spot. The questions in this section are designed to assess how well the organization has defined its target market, whether it has set realistic goals and targets for new business, and whether it has a working lead generation process in place.
Retaining & Growing Customers
Keeping profitable customers for life, minimizing controllable attrition, and growing profits through upselling/cross selling
Here we focus on understanding how well the organization engages with its customers and measures customer satisfaction. This section recognizes that retaining and growing customers is critical to business success, and it evaluates the organization's ability to build strong relationships with their clients. The questions in this section are designed to assess how effective the organization is at delivering customer value, measuring customer satisfaction, and identifying opportunities for revenue growth.
Leading and controlling the team
Maintaining transparency and control over the business while embedding customer centric leadership
This section of the scorecard focuses on evaluating an organization's leadership and management. This section recognizes that effective leadership is essential for achieving business success, and it evaluates how well leaders engage with customers and align commercial goals to the business strategy. The questions in this section are designed to assess whether leaders have a clear understanding of the customer journey, whether they have set specific commercial goals aligned with the business strategy, and whether they are actively engaging with customers.
How It Works
Answer 40 Agree/Disagree questions that are based on the key areas of focus for revenue growth
You’ll get an overall Revenue Growth Score as well as a score for each of the 4 cornerstones of revenue growth.
You’ll also receive a personalized report with practical steps that you can start taking immediately to start improving your score and growing your profits and commercial success.
Answer 40 Questions
Backed by Proven Practitioner
Alan Crowther
The force behind this tool is Alan Crowther. He has designed all the content and toolkits off the back of his success in business transformation with a proven track record in commercial performance. With extensive experience in commercial transformation and customer-centricity, Alan brings a wealth of knowledge from his time at Worldpay, Shell International, Cable & Wireless, and BT Global Services.
Alan is famous for his commercial transformation skills and experience, gained from a number of senior executive positions in blue chip companies and seven years of success coaching and consulting in private equity businesses. Alan focuses on ‘making it happen’ – cutting through the theoretical jargon, using simple, pragmatic tools and methods to accelerate revenue growth.
Complete the CRO Revenue Growth Scorecard in less than 5 minutes
Answer 40 questions and we’ll get to the core of your revenue growth challenges, with a personalized report. We’ll then suggest a simple framework of tools and processes to drive revenue growth and customer retention.
GET IN TOUCH
If you are a large or small organization wanting to understand more about how to improve your revenue growth by mastering the four cornerstones of revenue growth, please send your details over to us by using the form below.